Reviewed: The 6 Best Mailchimp Alternatives

Top 6 Best Mailchimp Alternatives of 2018 | Video Review

Last Updated: August 01, 2017 by Sam Kraft

Email has been around for decades, but email marketing is as essential as ever. Digital marketers use it to spread awareness, generate leads, and drive sales. It is a cost-effective, easy-to-use tool for businesses of all sizes.

MailChimp is one of the most popular email marketing platforms available today. However, some businesses may get better results from a different service. Some email marketing providers offer more dynamic features. Others come with fully functional marketing automation and CRM systems. Very large organizations may find they require an enterprise solution with advanced e-commerce capabilities.

Think about how much time you spend in your inbox. These MailChimp alternatives allow you to target potential customers with personalized messages. They provide a platform for sharing engaging, interactive content. They also help generate increased activity on your website and social media channels.

These days, most email marketing platforms offer powerful analytics and reporting capabilities. This enables you to take strategic action using valuable data to improve your digital marketing efforts. You can adjust your content, build up your contact lists and customize your messaging to connect with a very specific target audience. Important notice: When you click links from this website, we may receive advertising revenue.

Our Top Picks

GroupMail is a mass email delivery service with an emphasis on group management. You can personalize various aspects of each email. These custom fields can be anything from the subject line to the recipient information. A company with a lot of specialized, personal relationships can benefit from this. You can essentially automate personal emails to your most valued customers. This will make them feel that personal touch.

Group management is at the forefront of the GroupMail interface. It’s easy to divide your contacts into groups by various data points. These groups can be further divided to make each email campaign as specific to them as possible. It’s also very simple to add contacts to one or more groups. When GroupMail detects a bounce back from a contact, it can automatically remove it from its group or groups. The service can also manage opt-outs with the same level of ease.

GroupMail ensures that your contacts will be able to access your email. The interface can scan your message for spam-related content. Removing this content will get you through most spam filters. You can also use an add-on to test your contacts’ email addresses. Some addresses are incapable of actually receiving messages. You can anonymously and automatically test each one. This way, you can streamline your contact lists.

Our #2 Pick AWeber

AWeber is a marketing platform that helps business owners send sequences of email messages to their subscribers. This includes follow-up communications to thousands of customers based on a schedule of your choosing. It is a viable alternative to other autoresponder services like MailChimp. Choose from several hundred customized email templates. The company has a sixteen year reputation and over one hundred thousand customers.

Create customized opt in forms to collect subscriber data. Forms can be tailored to your individual brand. Add up to 25 custom form fields for obtaining user information for tagging and segmenting your audience. Setting up lists in this way ensures your emails are sent to the right people for the right reasons. Lists can be uploaded in various file formats, including CSV and TXT files. Copy and paste blocks of emails into text boxes. Or manually add up to 10 single contacts at a time.

Three types of editors are accessible with AWeber. Use its drag and drop WYSIWYG editor to insert buttons, logos, and signatures into emails. The plain text editor is ideal for simple messages without embellished formatting. For the technically inclined, the HTML editor gives you additional control over your own email code. Drafts are automatically saved every two minutes. You can also access a previously saved draft.

SendinBlue is an email and SMS marketing platform with a clean and effective interface. It allows you to cultivate simple, results-driven campaigns for the growth and promotion of your business. The company services more than 50,000 users in 140 countries. You’ll be able to reach a worldwide audience with ease. You can readily segment that audience as you please. This will give your messages a more personal touch.

It’s easy to design your own emails. SendinBlue features a comprehensive drag-and-drop designer. This allows you to create your emails from scratch. You can make messages that meet the specific needs and aesthetic of your brand. They will help reinforce the market’s perception of what you have to offer. You can also use the company’s template gallery as a way to get your email creation started. SendinBlue’s professional templates can still be further customized.

SendinBlue helps make your customers feel cared for. You can break up your contacts into an unlimited number of groups and subgroups. These divisions can be based on everything from spending habits to personal preferences. It’s easy to select specific groups to receive emails that you curate for their enjoyment. SendinBlue can also automatically personalize each email. Your contact’s name and other details will appear in the email. This will make it seem more like it was written just for them.

Additional Options

Our #4 Pick Campaigner

Campaigner is equally effective and easy to use for organizations of all sizes and industries. Pre-formatted templates make it simple to organize your content. Resources like free webinars, video tutorials, infographics and guides allow you to learn on the fly. For experienced marketers, highly advanced tools like email workflows are available. These advantages make it a quality alternative to services like MailChimp and Benchmark.

GetResponse is an email marketing service with tools to help you build and customize your brand. Every tier offers comprehensive email marketing. They offer a tiered selection of packages. These packages offer everything from website building to professional campaign consultation. The company has over 350,000 current users. Some of these users are recognizable brands including Hilton Hotels and the Tiger Woods Foundation.

Our #6 Pick Benchmark

Benchmark is a permission-based email marketing provider. It attempts to connect businesses to customers at every point in the communication cycle. Engagement is streamlined by leveraging desired interactions through all major social media channels. The free starter plan is very similar to alternatives like MailChimp. Benchmark can send campaigns to two thousand subscribers and up to fourteen thousand emails per month. Plans are available in nine different languages. Benchmark has offices in fifteen countries. Company relationships include partnerships with Google, Zendesk, and Intel Security among others.

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