The Unofficial Shiona Turini Wiki
Shiona Turini's Social Media
Unlike many of her contemporaries, Shiona Turini's social media presence is relatively limited. That shouldn't stop you from following her for fashion inspiration, however.
A Day In The Life Of Shiona Turini
Fashion Personalities Worth Learning More About
Shiona Turini, Aimee Song, and Nicole Chapoteau In Conversation
Shiona Turini is a New York-based freelance fashion editor, stylist, and creative consultant.
Born and raised on the island of Bermuda, she grew up in a family where her parents had multiple jobs to provide for her and her older sister. Before college she has talked about having several jobs, including delivering papers in the morning, babysitting at night, and doing office work in a dental clinic to save up for college. She successfully finished a bachelor's degree in mass communication/media studies at the Hampton University in Virginia.
She first gained experience in fashion as an intern for Yves Saint Laurent, or YSL, which was a product of her ardent desire to work there. According to her interview with Coveteur.com, Shiona showed up at their doorstep every day for three days straight until they hired her as an intern. After her internship, she became the public relations coordinator for YSL under the supervision of designers Tom Ford and Stefano Pilati.
Three years after her stint at YSL, she shifted to editorial work when "W Magazine" offered her the accessories editor position. She worked with stylists Camilla Nickerson, Alex White, and Karl Temper whom she regarded as inspiring people to work with.
After "W Magazine," she worked at "Teen Vogue" as the accessories director. Two years later, she was offered the opportunity to work for "CR Fashion Book" under the direction of Carin Roitfield. Shiona took that opportunity and became its marketing and beauty director. She mentioned in an interview with Complex.com that working for a small publication helped her refine her taste and stylistic eye.
She left "CR Fashion Book" after its first three issues and decided to join the largest women's magazine in the world, "Cosmopolitan." There she was given the role of fashion market director for a year.
One of her first projects as a freelancer was with the fashion brand Salvatore Ferragamo. It was about creating the brand's first influencer street style campaign. She worked with fashion influencers such as Aimee Song, Hanneli Mustaparta, Leigh Lezark, and Veronika Heilbrunner.
In 2015, she was hired by Amazon Fashion where she established the brand's social and digital media presence during New York Fashion Week. She also acted as the television correspondent. Shiona also became a style consultant for the Clarien Bank, "Paper Magazine," "Nylon Magazine," "American Baby Magazine," BET's Fashion Rocks show, and for the American singer, Solange Knowles.
In her editorial portfolio as a freelancer, Shiona contributed travel coverage to The Coveteur and Conde Nast Traveler about Bermuda. Among her pieces were "How to do Bermuda the Shiona Turini Way" and "A Food Lover's Guide to Farm-to-Table cuisine in Bermuda."
As a stylist, she tailored an array of looks for the music videos of the songs "Formation" by Beyonce, as well as "Don't Touch My Hair" and "Cranes in The Sky" by Solange Knowles. She also worked for Nike's "Equality" advertisement campaign where she styled star athletes like LeBron James, Serena Williams, Victor Cruz, and American singer-songwriter, Alicia Keys.
Besides working as a freelancer, she has been a fashion contributor to New York Magazine's "The Cut" since 2014. Aside from her multiple projects as a consultant and an editor, Shiona also maintained her business in Bermuda where she, or a friend, would conduct seminars on how to work in fashion.
Shiona's career has consisted of a lot of styling, creating content, and sometimes acting as a brand ambassador. She has done interviews where she uncovered her beauty secrets, her staple clothing must-haves in her wardrobe, and the heroes of her makeup bag.