The Unofficial Anastasia Beverly Hills Wiki
Anastasia Soare came to America from her home country of Romania in the 1990s. By 1997, she had already opened her own salon, Anastasia Beverly Hills. Since then, her company has grown into a major player in the beauty industry, with an extensive line of products available in stores and online. Let's take a look at how Soare turned a single storefront into a recognizable brand.
How Did Anastasia Beverly Hills Get Started?
After running her flagship salon for a while, Anastasia decided to sell some of her own products. Like many companies, she started with her specialty and expanded from there, much like how Kyle Cosmetics began with liquid lipstick and Too Faced with eye shadow. For Anastasia, it was eyebrows. She was one of the only people in the industry interested in shaping eyebrows at the time, but that would change as her business took off.
Beauty Vloggers Who Have Used ABH Products
- Jackie Aina: Licensed cosmetologist and advocate for diversity
- Alexys Fleming: Special effects artist with a taste for the weird
- Emily Skye: Model, beautician, and personal trainer
- Bretman Rock: Sassy and sarcastic Internet celebrity
- Blair Fowler: Does makeup tutorials with her sister, Elle
Anastasia Soare's Celebrity Clients
- Cindy Crawford
- Naomi Campbell
- Kim Kardashian
- Jennifer Lopez
- Heidi Klum
- Victoria Beckham
Makeup Accessories Worth Having
Getting the right line of cosmetics is important, but once you've found the mascara and contour palette that work for you, you're going to need somewhere to put them. A makeup bag or train case can help you take your beauty on-the-go, while a sturdier organizer is a great choice for storing your goodies at home. When it comes time to apply, you'll want a nice set of brushes and a good makeup mirror so that you can look absolutely flawless in your next selfie.
How to Use Brow Definer
Anastasia Beverly Hills or ABH is a salon and makeup brand created by Anastasia Soare. The company first became famous because of their brow products but as they grew, they were able to release more beauty merchandise for their customers.
The founder, Anastasia Soare, is from Romania. She came to LA to become a beautician. According to one of her interviews, the reason why she took up that job in the early '90's was because she didn't know how to speak English well, and that was the only work that didn't require her to converse fluently using the language.
Soare worked at a salon that offered facial and body waxing services. As a beautician, she saw the importance of having good brows. She said that she learned from one of her teachers in art school that changing the eyebrows also changes the emotion when making portraits.
However, there were no shops that offered eyebrow services at that time and Soare noticed this. So she decided to build an eyebrow business in Beverly Hills in 1997. Some of the first clients of Anastasia Beverly Hills were Cindy Crawford and other supermodels.
The company is managed by Anastasia's daughter, Claudia. She is the president of ABH and helps her mom expand their business by continuing to add new makeup products to their line. In an interview where Anastasia was discussing the beginning of her business, she mentioned that it was difficult at first for her to convince people to take care of their eyebrows.
She also said that she wanted to give her customers the perfect brows so she kept practicing, and did not charge anyone when she was just starting her business. But as more people demanded her services, she started charging them around $10 for her work.
As time went by, ABH began to offer other makeup products like liquid lipsticks, highlighters, eyeshadow palettes, and brushes. Anastasia credits her daughter for her idea of launching contour kits that were sold out very fast.
ABH's Instagram page is known for having one of the biggest followings in the beauty industry. Soare said that it became a way for her brand to communicate with fans and know what they want. Anastasia's team also used the platform to promote and introduce their liquid lipsticks, which soon became a favorite among their fans. They follow beauty bloggers from all over the world who support their brand.
Anastasia Soare's famous clientele includes the Kardashians. According to her, they are one of the reasons why her brand is popular online. The influence of the reality TV show family helped ABH to conquer social media.
Some of the first products that Anastasia Beverly Hills created are the brow pomade, powder, gel, scissors, and tweezers. Their team also collaborates with famous beauty gurus like Nicole Guerriero and Patrick Starrr.
Their flagship salon is located in Beverly Hills, California where they offer waxing and makeup services, while ABH products are accessible through various malls and beauty stores around the US. They cater to their non-US based customers through their online shop, anastasiabeverlyhills.com.