The Unofficial Spoon University Wiki
It can be difficult for college students to eat well. Many of them have no kitchen of their own, and either have to rely on the dining hall or prepare all of their meals with nothing but a microwave and a mini fridge to help them. Luckily, there is a website devoted to helping college students eat better. Let's take a look at Spoon University, a company that provides recipes, tips, and more that cater specifically to young people on a budget. This video was made with Ezvid Wikimaker.
What Can I Find on Spoon University's Website?
- Pictures & videos
- Food and drink recipes
- Guides to various cities
- Reviews of restaurants & cafes
- News, meal plans, and more
Who is Spoon University's Target Audience?
Spoon U was designed specifically for college students, but recent grads who are strapped for cash can also find valuable information on the site. Basically, the company was created by and for millennials, many of whom get their recipes and reviews online, rather than in print magazines or newspapers like their parents did. Through a well-designed website, a strong social media presence, and the use of the occasional joke article or meme, Spoon University has been able to gather a loyal audience.
How to Make Avocado Toast
Spoon University on Social Media
Spoon U started as a small project run by college students, but it has grown into a successful and profitable company. They provide not only recipes, but articles, videos, and meal plans. And they've even become something of a training ground for writers who want to get into the food & lifestyle media industry. At this rate, it looks like Spoon University will continue to grow for years to come.
How do I cook a chicken breast? This is the question that spurred roommates Mackenzie Barth and Sarah Adler to create Spoon University in 2012. The two women were attending Northwestern University and living in an off-campus apartment. When it came to cooking and what to eat, they were lost. So they created a print magazine dedicated to sharing recipes, restaurant reviews, and healthy eating tips with other pupils. It wasn't long until the publication had a student staff of 100 people. Other schools took notice, and SU launched a website to host chapters that catered to their campuses too.
Since its founding, Spoon U has grown to host a network of hundreds of college campuses across the US. The site has a national homepage that caters to everyone. Then, there is a different portal for each school, which is run by the students from that particular institution. There are corresponding social media channels maintained by them as well. The editors and photographers responsible for their chapter receive valuable internship credits. Anyone who attends that college can apply to join. However, you don't have to have a membership or even be enrolled to peruse the material.
Writers who want to contribute pay a membership cost. This fee is part of a service SU offers called "Secret Sauce." Contributors are trained in search engine optimization and learn how to take photos, promote ideas on social media, and write better stories. Then they receive feedback, progress reports and mentoring. This gives students crucial experience in digital journalism and marketing, which they can use to get paying jobs.
Then they receive feedback, progress reports and mentoring.
It also gives them the chance to have their writing exposed to a global audience. Having your work viewed by millions of people can easily lead to a full-blown career. In this way, Spoon U is able to monetize their site and generate quality content while providing a beneficial learning experience.
There is a huge amount of material on the SU website. It is broken up into main categories that include recipes, drinks, lifestyle, cities and so on. In each section, you'll find things like ingredient hacks, restaurant reviews, videos and news. For example, the recipe unit breaks down into fourteen sub-categories. These range from cooking for large groups and small snack ideas to meals that only need a microwave or that are perfect for when you're trying to eat clean.
In the city-centric posts, readers can see what the best desserts in Los Angeles are, or get bakery recommendations in Chicago. The how-to section focuses on the dining hall and dorm life. You can find out how to pickle lemons, cure a common cold or reheat leftover pizza. It also pays attention to budget by revolving around low price points.
In the city-centric posts, readers can see what the best desserts in Los Angeles are, or get bakery recommendations in Chicago.
On the lifestyle side, Spoon University provides news, pop culture and funny posts. They have tips for sustainability, like waste-free snack ideas or nonprofits to volunteer for. These subdivisions are then further broken down to reflect your state of mind. There are articles for when you're feeling adventurous, nostalgic, tired, or alone. There is also an interactive search section at the top of each page where you can choose your own mood. Once selected, it will redirect to that category.
With the help of food delivery service Chef'd, Spoon U has a meal plan available. Geared for university life, the options include grab and go readymade meals, healthy snacks, fruits, and beverages. It is designed to save a student precious time and be a cheaper, tastier alternative to the traditional dining hall. You can sign up online and create your own custom plan on the Chef'd website. It takes your allergies into account and asks about your favorite proteins. Then, they show you exactly what will come in your box and give you an option to swap it out. You can complete the entire subscription and purchase process on your computer.
With their vast, predominantly millennial following, SU has a powerful social media presence. Their Instagram page has hundreds of thousands of followers. It shares posts that are meant to be informative, funny or aesthetically pleasing. Their Snapchat account, SpoonTV, is intended to showcase what different students across the country are eating. If you're a visual person, their YouTube channel has hundreds of professionally produced videos. On Pinterest, you can pin their recipes or just look through their boards for inspiration.
It shares posts that are meant to be informative, funny or aesthetically pleasing.
The founders of Spoon University say they represent a growing food movement. As they develop into a lifestyle brand, they continue to train an army of young digital marketers. In 2017, Scripps, the company that owns the Food Network, purchased SU. With this acquisition comes new opportunities to broaden the business outside of college students. Most likely, this successful startup will keep expanding.