The Unofficial Mimi Ikonn Wiki
Mimi Ikonn is the co-founder of Luxy Hair, a company that makes and sells hair extensions. She also has a large following online, where she vlogs, discusses the latest fashion trends, and promotes her professional projects. In this guide, we'll take a closer look at Mimi's life and career.
Mimi Ikonn's Achievements
|2010||Created her company, Luxy Hair|
|2013||Started blogging about art and style|
|2013||Released a cookbook of "healthy & delicious recipes"|
|2015||Launched her personal YouTube channel|
|2016||Released The Bingo Theory: A revolutionary guide to love, life, and relationships|
Mimi Ikonn's Morning Routine
Mimi Ikonn on Social Media
Other Popular Fashion Bloggers
- Shiona Turini: Stylist and creative consultant
- Blair Fowler: Beauty and fashion vlogger
- Aimee Song: Fashion blogger and interior designer
- Gabi Gregg: Activist for plus-size fashion
- Yoyo Cao: Asian designer and social media star
Born on July 25, 1986 in Baku, Azerbaijan, Mimi Ikonn is a well-known fashion blogger, YouTuber, image consultant and entrepreneur based in London.
Mimi worked as branch ambassador for the Canadian Imperial Bank of Commerce for four years. Around the same time, she started studying international business at Seneca College of Applied Arts and Technology. However, she dropped out of college in 2008. In the same year, she resigned from CIBC and became a fashion stylist.
She started blogging in 2013. On her site, MimiIkonn.com, Mimi shares her love for art and style. Her posts cover topics like fashion, DIY projects, and music that inspires her.
After Mimi dropped out of Seneca College, she studied to get a certification for image consulting at George Brown College. While she was working as a stylist, she also provided personal shopping and image consulting services to many clients.
In 2010, Mimi launched her YouTube channel, Luxy Hair, which went on to gather millions of subscribers. The channel shows styles that are inspired by different celebrities including waves, curls, updos, buns, and braids. Mimi also gives advice on how her viewers can take care of their tresses.
Five years later, Mimi launched another YouTube channel, Mimi Ikonn, which she used to raise awareness for animal welfare and healthy eating. In her YouTube bio, she describes herself as a global citizen. Global citizenship is an international movement that aspires to use the collective voice of engaged citizens to end poverty by 2030.
In this personal channel, she also posts vlogs about her travels, beauty favorites, daily routines, tutorials, and all the important events in her life. This includes vlogging about the launch of her cookbook "Healthy and Delicious" in 2014 and her self-help book "The Bingo Theory: A revolutionary guide to love, life, and relationships" in 2016.
Mimi has been successful as a fashion stylist, image consultant, and vlogger. But her biggest and best-known venture is her e-commerce business, Luxy Hair, a customer-centric e-commerce retailer for hair extensions.
In an interview with Shopify, Mimi's husband and Luxy Hair co-founder, Alex Ikonn, revealed that the company is making seven figures annually. Their brand is known around the world.
The idea of creating the business started when Mimi and Alex were about to get married. Mimi wanted to use extensions to pull off a style that she normally couldn't because of her thin hair. After some research, she found that affordable options were thin and fell apart easily. Meanwhile, the high-quality alternatives were very expensive.
The demand for affordable and healthy hair extensions was high. Thus, Mimi decided to make her own line of products. Her company uses 100% remy hair, which means that the strands all go in the same direction. This prevents tangling and creates a more natural appearance.
When asked why they think Luxy Hair has become a huge success, the couple gave credit to YouTube. Through the company's channel, they were able to build a community of people who shared the same concerns. They also gave thanks to their subscribers who left positive reviews for their products.
Besides Luxy Hair, Mimi also co-founded Intelligent Change which is a company that creates journals and planners that aims for self-improvement.
In an interview with London Real, Mimi shared some of her thoughts regarding her accomplishments. She claimed that her success in business and in vlogging was the result of developing a success mentality. She didn't wait for other people to give her the answers; she looked for them herself.