MailChimp is one of the better-known mass email delivery services on the market. It provides excellent tools and insights for businesses trying to expand their reach and profile. It takes a lighthearted approach to its advertising and platform design. Beneath that fun exterior lies some serious programming power. The company has been around since 2001. In that time they’ve deeply refined their system to deliver excellent results.
MailChimp puts a wealth of data at your fingertips. Nearly two decades of market research make their email marketing automation incredibly effective. It can target your groups based on anything from previous sales to general behaviors with and within your messages. You can build your own custom rules for contact handling. You can also create automated series to target certain behaviors of specific groups and contacts. This will help ensure that they receive your emails when they’re most open to your message.
MailChimp features multi-user accounts. You can divide your workflow among your employees. If one of the members of your team has an eye for visuals and another has a knack for language, you can collaborate on a single email design. There’s also a section within the email builder that allows you to leave editorial notes. If there’s one thing that needs to be addressed, or something that should not be changed, you can let your team know.
You can integrate your data with Google Analytics. MailChimp provides you with reports on opens, clicks, sales, and more. You can see what works and doesn’t work in each campaign and refine your strategy as you go. You can also combine your marketing with Facebook and Instagram from within the MailChimp interface. This will help your company establish a consistent brand across platforms.
You can preview your emails for desktop and mobile devices. MailChimp understands how much media we consume on our phones. By giving you a look at your emails across devices, you can fine-tune your design to make sure it works. On the backend, the company’s mobile administrator app for iPhone is notoriously buggy. The bulk of your email creation will be done on a desktop, however, so this is only a small sacrifice. And if you own an Android device, you should be fine.
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