5 Public Relations Professionals to Burnish Your Reputation

Public image can make or break a company. Luckily, agencies and consultants can provide services to protect and build a client's name. Here, in no particular order, are several PR professionals that help with reputation building.

At #1 is Bernstein Crisis Management, which offers strategies for preventing and managing difficult situations. The team prepares customers for possible setbacks, minimizes the impact of a crisis, and repairs damages. Since 1994, the company has served customers worldwide across various industries.

Solutions include vulnerability audits, which identify operational weaknesses that may lead to crisis. The company also provides publications written by experts in the field of public relations. The firm's consultants engage in public speaking and seminars as well.

Next up, at #2, we have Public Relations Global Network, a connected network of PR agencies catering to key markets around the world. Its global reach and local community knowledge help clients connect with specific audiences from Asia-Pacific, Europe, the Middle East, Africa, and the Americas. The group tailors communications strategies and executes them through social media marketing, influencer marketing, and content creation.

The agency carries out brand launches, events, and campaign management. Crisis preparedness, response, and recovery services are also offered. PRGN's resources include case studies from previous projects, templates, and a blog discussing public relations tips and trends.

#3 on the list is Sherrilynne Starkie, a public relations practitioner and digital communications pioneer. Starkie and her team offer various media services for organizations looking to reach specific stakeholders. Online reputation management enables customers to monitor their brand's internet presence.

A digital approach is used in developing exposure tactics for customers and social media training is available for groups of all sizes. As a member of the International Association of Business Communicators, Starkie is committed to ethical communications.

Coming in at #4, we have Macias PR. Founder Mark Macias used his newsroom experience to establish a public relations firm that leads branding campaigns and crisis communications. The organization has launched several projects for the finance industry and was named PR Consultant Firm of the Year by Finance Monthly in 2015. The group also serves the nonprofit and healthcare sectors.

Macias offers digital PR strategies through Macias Labs. Publicity placements by the group have been featured in publications such as Business Weekly, Men's Health, and People en Espanol. Resources such as customer case studies and white pages are available on the firm's website.

Finally at #5 is SKD Knickerbocker, a public affairs agency with offices in Washington, DC, New York, and Los Angeles. The group crafts messages for companies, non-profits, and political campaigns. SKDK was named the 2017 Crisis Management Firm of the Year by Sabre Awards. The team works to protect the reputations of clients who are facing dilemmas.

Public and media relations services are led by professionals with experience in media, politics, and business. Public affairs projects include Respect for Marriage, a marriage equality support campaign. The company has also worked with brands such as Gillette and American Airlines and politicians Laura Kelly and Jim Hood.