The 10 Best Pomades
Special Honors
Aveda Brilliant This lightweight formula is rich in natural humectants—moisture preserving substances, for the non-chemists out there—like aloe leaf juice and linseed extract. It comes in a recyclable tub made from 100% post-consumer plastic and is manufactured in a wind-powered facility. aveda.com
R+Co Aircraft Mousse This option may have a hefty price tag, but that’s just because it contains some of the most nourishing ingredients out there—and the results aren’t bad either. Plus, it’s certified cruelty-free so you don’t have to compromise your beliefs to look your best. dermstore.com
John Masters Capillaire This one's made with all USDA-certified organic ingredients, which should come as a relief to fashion-oriented men who also prefer to avoid using chemical-laden styling products. It has a 12-month shelf-life, too, making it a good choice for folks who only use pomade on special occasions. johnmasters.com
Editor's Notes
April 19, 2020:
You may wonder what differentiates pomade from other styling products such as gel or holding spray. For one, pomade doesn’t leave hair feeling crunchy or brittle like some setting products can. In fact, it doesn’t truly “set” a style; rather, it provides flexible, malleable hold and a stylish slick appearance. It’s suitable for use on all hair types and textures, so don’t be afraid to test it out on your mustache, beard, or sideburns. If pomade isn’t quite thick enough for your unruly locks, consider picking up a tub of hair wax instead.
The formulas we’ve chosen are ideal for achieving modern casual hairstyles in addition to classic slicked back styles and even pompadours. Most contain nourishing ingredients, like Shea butter and jojoba extract, for instance, that will keep your mane feeling as good as it looks. With any one of the options featured here, you can count on holding power that will endure for hours, if not the entire day.
Old Spice Sculpting and Rudy's Styling have been added to the list due to their reasonable price points and high-quality formulas. The new entries now occupy the second and third slots. By contrast, Golden Coast and Zeus Cream were removed due to confirmed complaints about hold and scalp irritation.