6 Marketing Companies That Work With Online Influencers
In an age when consumer activity largely takes place online, brands have come to increasingly rely on digital and social media marketing to reach audiences. Influencer marketing - a modern, content-driven form of celebrity endorsement - is a particularly valuable tool for companies looking to optimize their campaigns. The agencies listed here are among those specializing in this strategy, connecting clients to individuals who have the power to drive publicity and revenue. This video was made with Ezvid Wikimaker.
6 Influencer Marketing Agencies Making a Splash
| Company | About |
|---|---|
| Open Influence | Using a top-down approach, its dedicated creative team designs influencer marketing strategies that result in cohesive brand experiences while celebrating individual creativity |
| HireInfluence | Sources and casts right-fit talent, develops creative content strategies, executes comprehensive, interactive, cross-channel influencer campaigns, and reports back on campaign analytics |
| HYPR | Offers a platform that allows marketers to manage multiple campaigns and optimize costs by focusing on the right influencers with true, measurable reach |
| Everywhere Agency | Helps clients expertly navigate social media and influencer marketing, building content-driven campaigns and strategies that move the bottom line |
| Traackr | Creator of a data-driven influencer marketing platform that marketers use to optimize investments, streamline campaigns, and scale programs |
| Collectively | Brings together bespoke services with the industry's most innovative technology |
How Influencers Have Transformed Modern Marketing
Advertising Resources For Companies
| Name | Description |
|---|---|
| Vidooly | Analytics and intelligence platform for internet video content |
| Cedato | Operating system for tailoring and targeting video advertisements to the desired consumers |
| The CMO Survey | Aggregates and shares insights from marketing leaders in order to describe and predict market behavior |
| AdsWizz | Provides tools and services for digital audio advertising |
| CAKE | Produces software for marketers looking to improve their insight into the performance of their campaigns |
| MomentFeed | Offers mobile-based solutions to improve customer engagement for brands with multiple physical sites |
Most Popular Digital Social Networks Worldwide
| Platform | Monthly Active Users |
|---|---|
| 2,230,000,000 | |
| YouTube | 1,900,000,000 |
| 1,000,000,000 | |
| Qzone | 563,000,000 |
| 376,000,000 | |
| 336,000,000 | |
| 330,000,000 | |
| 200,000,000 | |
| Ask.fm | 160,000,000 |
| Tumblr | 115,000,000 |
The Influencer Marketing Platform of Open Influence
In Depth
As social media has become more prominent, so has the way brands communicate with consumers. Online influencers have emerged as a key piece of the marketing puzzle. Here, in no particular order, are agencies connecting companies with these digital trendsetters and creators in order to develop effective promotional campaigns.
Starting off the list at #1 is Open Influence, a global company that focuses on the creation of brands across all the major social media platforms including Instagram and TikTok. It works with such personalities as Tonya Michelle and Noel Russell, and has a partnership with the Branded Content Marketing Association.
Open Influence provides customized solutions for brands like Barilla, Asahi, Bose, and Peroni. It is the winner of an OMMA Award for Best Influencer Campaign, and CEO and co-founder, Eric Dahan, was recognized on Forbes' 30 Under 30 list in 2017. The company is headquartered in Los Angeles.
Open Influence provides customized solutions for brands like Barilla, Asahi, Bose, and Peroni.
Coming in at #2 is HireInfluence, which sources and casts talent, develops creative content strategies, and executes cross channel campaigns. Sponsored brand placements, user generated content compilation, and video design are among the services it specializes in. It has developed and executed campaigns for Warner Bros., Sour Patch Kids, and Southwest Airlines.
The company offers tips that include how to build a brand, and showcases its successful campaigns via case studies. YouTuber Chris Rhodes and photographer Victoria Metaxas are among the personalities it has interviewed for advice and best practices. Its media mentions include Entrepreneur magazine, Forbes, Elite Daily, and Hunker.
Entering the list at #3 is HYPR, which partners with Fortune 500 brands and public relations and marketing agencies to deliver targeted campaigns to the travel, beauty, food, and fashion industries. It provides tips on how to find mommy bloggers, best ways to earn user generated content for Instagram, and growing a brand.
It provides tips on how to find mommy bloggers, best ways to earn user generated content for Instagram, and growing a brand.
App Growth Awards named HYPR as a Best Influencer Marketing Company, while Netguru hailed it as one of the Top 10 Startups to Watch in New York City. Media coverage includes The Guardian, Forbes, Business of Fashion, and CNBC. It counts Korean beauty brand innisfree as a client, as well as Moda Operandi, Revlon, and Pepsi.
At #4 is Everywhere Agency, which focuses on helping its clients navigate social media. Its proprietary software matches brands with content creators for promotional campaigns. Tactics include Twitter chats, contests and sweepstakes, and ambassador programs. Clients encompass such companies as Georgia Public Broadcasting, OshKosh B'gosh, and Carter's.
The agency has garnered such accolades as one of the 346 Best Places to Work in 2019 by Inc. magazine and multiple AMY awards from the Atlanta chapter of the American Marketing Association. CEO Danica Kombol serves on the board of the National Black Arts Festival and sits on the Forbes Agency Council.
The agency has garnered such accolades as one of the 346 Best Places to Work in 2019 by Inc. magazine and multiple AMY awards from the Atlanta chapter of the American Marketing Association.
Up next at #5 is Traackr, a data driven platform that marketers use to optimize investments, streamline campaigns, and scale programs. Its services are comprised of brand safety, market benchmarking, and vetting and discovery. Clients include such international brands as Michelin, Travelocity, COACH, and Cartier.
The firm offers a number of branding resources including guides, reports, and books. Through its Trending at Traackr series, it explores such topics as Kidfluencers, Instagram hashtags, and tools for gaining consumer trust. The company has offices in San Francisco, London, New York, Paris, and Boston.
Finishing up the list at #6 is Collectively, which provides services for casting, video production, and sampling initiatives. Among the categories it works with are fashion, food, beauty, and parenting. Real Food by Dad, Matt Robinson, praises the agency for its fun projects, while Damsel In Dior, Jacey Duprie, hails its friendly work ethic.
Real Food by Dad, Matt Robinson, praises the agency for its fun projects, while Damsel In Dior, Jacey Duprie, hails its friendly work ethic.
Among the brands on the agency's roster are bareMinerals, Coty, GMC, and Clinique. It is the recipient of several industry awards, including a Glossy and a WOMMA for its Old Navy 50 Styles, 50 States campaign, and also earned a spot on Fast Company's 2018 Most Innovative Companies list.
