5 Companies That Specialize In Branding & Public Relations
A company can offer the greatest products and services around, but to achieve true lasting success in the market it needs to master one critical element: public relations. The agencies included here help businesses of all sizes make the most of their PR, branding, and marketing potentials, providing an array of services to foster maximum audience engagement. This video was made with Ezvid Wikimaker.
5 Notable PR Agencies
| Company | Description |
|---|---|
| Landis Communications Inc. | San Francisco-based, full-service public relations and marketing communications agency offering a myriad of PR services to meet clients’ needs and help them grow their businesses |
| Motto | Woman-owned strategic branding agency based in New York City |
| A. Larry Ross Communications | Full-service public relations agency that serves faith-based and humanitarian leaders and organizations through media relations, digital communications, and crisis management |
| CleverTap | Helps clients build valuable, long-term relationships with customers by providing access to real-time behavioral analytics, and a platform for engaging users on the right channels |
| SSPR | Pushes the boundaries of conventional PR, creating tailor-made campaigns to help clients launch brands, disrupt industries, and engage with the audiences that matter most |
What is Public Relations?
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In Depth
Sometimes, surviving in a competitive market requires organizations to focus on crafting compelling stories that elevate their brands. To do this, they often turn to the experts. At work in a thriving industry, public relations groups run the gamut from faith-affiliated agencies to women-led firms. Here, in no particular order, is a selection of companies dedicated to branding and PR.
Coming in at #1 is Landis Communications Inc. Founded in 1990 and based in San Francisco, LCI is a public relations firm with an international reach. A member of the Golden Gate Business Association, it functions as a one-stop resource for its clients, offering solutions in areas such as social media, marketing and branding, and crisis communications.
Powered by an experienced team of professionals, LCI is a mid-sized firm capable of creating unique stories that increase brand awareness. It places a particular emphasis on the technology, healthcare, and digital PR industries. Examples of past clients include the California Academy of Sciences, Harry & David, and the Global Alzheimer's Platform Foundation.
Powered by an experienced team of professionals, LCI is a mid-sized firm capable of creating unique stories that increase brand awareness.
In the #2 spot is Motto. Founded by Sunny Bonnell and Ashleigh Hansberger, this women-owned strategic branding agency has offices in New York and Dallas. Motto collaborates with founders and executive-level managers to build brands with purpose. Some of its past clients include Democracy Works, Grubbly Farms, and Crown & Buckle.
Motto offers comprehensive branding services, in particular focusing on the areas of strategy, identity, and activation. It conducts interactive workshops for teams struggling to define their brands. On its website, this agency shares a wide range of resources, such as workbooks and detailed case studies. Furthermore, Motto runs an insightful blog, with posts covering topics from the power of positive leadership to advice for female entrepreneurs.
At #3 is A. Larry Ross Communications. Based in Carrollton, Texas, this full-service public relations agency works with humanitarian and faith-based leaders and groups. Founded in 1994 by husband-and-wife duo A. Larry and Autumn Ross, it provides services in the areas of media relations, digital communications, and crisis management.
Founded in 1994 by husband-and-wife duo A. Larry and Autumn Ross, it provides services in the areas of media relations, digital communications, and crisis management.
Operating at the intersection of faith and culture, A. Larry Ross Communications strives to project the identities of its clients to larger audiences. Among its cast of client partners are Oral Roberts University, Prison Fellowship International, and Phonics Museum. In addition, this agency shares a number of valuable resources online, exploring topics like social media strategy and preparing a crisis plan.
Coming in at #4 is CleverTap. Created in 2013 by a trio of co-founders, CleverTap is a mobile engagement and analytics platform community. Geared toward developers and marketers, it enables brands to convert, retain, and grow their users. Since its founding, it has supported more than 8,000 mobile apps from clients such as Vodafone, Fandango, and PlantSnap.
Powered by machine learning and artificial intelligence, CleverTap strives to drive measurable growth for its clients, crafting a personalized customer experience. To accomplish this, it homes in on three principal metrics: monthly retention rates, key conversion rates, and customer lifetime value. On its blog, CleverTap discusses all sorts of issues, from data science to empathy in marketing.
To accomplish this, it homes in on three principal metrics: monthly retention rates, key conversion rates, and customer lifetime value.
Last but not least, at #5 is SSPR. With several offices across the country in cities like Philadelphia and Chicago, this public relations agency crafts customized campaigns that amplify brands, disrupt industries, and connect with audiences. Past clients come from various sectors and include companies such as GuideSpark, Living Spaces, and American Addiction Centers.
SSPR offers a diverse array of services in the realms of media and analyst relations and social media. It caters to a range of industries, from cybersecurity and fintech to restaurants and healthcare. Beyond these offerings, SSPR keeps up with all things PR via its blog, exploring topics like reputation management and productivity tips.
