Updated June 18, 2020 by Gia Vescovi-Chiordi

The 10 Best Purple Shampoos

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This wiki has been updated 17 times since it was first published in March of 2018. Anyone with brightly dyed hair has experienced the disappointment of waking up a few weeks after your time in the stylist's chair to find that your locks have turned a lifeless, bland shade. Purple shampoo works to combat this problem. Because it is on the opposite side of the color spectrum from blonde, it can neutralize brassy strands and help maintain color vibrancy for longer. When users buy our independently chosen editorial selections, we may earn commissions to help fund the Wiki.

1. Kerastase Absolu Bain

2. Clairol Shimmer Lights

3. Aveda Blue Malva

Editor's Notes

June 15, 2020:

Like blue and silver shampoos, purple shampoos are meant to neutralize unwanted brassy tones by delivering color-depositing pigments into the hair. Which type you choose depends on your specific color. While blue is helpful for brunettes with unwanted red and orange tones and silver is good for keeping yellow out of grey manes, purple shampoo is best for blondes or those with blonde highlights.

Today we expanded our offerings by adding four new selections to the ranks. We brought on Redken Extend Blondage for those with curly hair that needs extra hydration to avoid becoming brittle and lackluster, and Bold Uniq Masque for those who find that using a purple shampoo multiple times a month can be extremely drying. This leave-on treatment is meant to balance out brassiness while moisturizing and should perform just as well as any mid-tier purple shampoo.

Amika Bust Your Brass is formulated to be gentle and effective on many hair types and is best for icy-cool faux blonde shades. Finally, we brought on Kerastase Absolu Bain, a deeply-pigmented choice ideal for anyone who waited too long between treatments and needs fast, drastic results to even out extremely brassy locks.

If you don't want anything that intense, and just need to subtly maintain your look between appointments, L'Oreal Paris EverPure is a solid choice at a low price. Clairol Shimmer Lights is another budget-friendly favorite, thanks to the generous amount and modest price tag. It strikes a nice balance between effective and economical, and can even out temperamental shades that take on unwanted yellow undertones all too easily.

Special Honors

Function of Beauty Personalized Function of Beauty is a sustainably focused, custom haircare brand that allows users to decide what goes into their formulas based on their hair type, goals, and preferences. The company uses clean, science-backed ingredients that are vegan, cruelty-free, customized in the USA, and free of many questionable or harmful chemicals. They offer a customizable purple shampoo in 8 or 16-ounce bottles that is formulated with deep pigments to help remove harsh tones in blonde, bleached, or highlighted hair, enhance shine, and extend the life of your color. functionofbeauty.com

4. Amika Bust Your Brass

5. Fanola No Yellow

6. Joico Color Balance

7. Bold Uniq Masque

8. Redken Extend Blondage

9. L'Oreal Paris EverPure

10. Tigi Bed Head Dumb Blonde


Gia Vescovi-Chiordi
Last updated on June 18, 2020 by Gia Vescovi-Chiordi

Born in Arizona, Gia is a writer and autodidact who fled the heat of the desert for California, where she enjoys drinking beer, overanalyzing the minutiae of life, and channeling Rick Steves. After arriving in Los Angeles a decade ago, she quickly nabbed a copywriting job at a major clothing company and derived years of editing and proofreading experience from her tenure there, all while sharpening her skills further with myriad freelance projects. In her spare time, she teaches herself French and Italian, has earned an ESL teaching certificate, traveled extensively throughout Europe and the United States, and unashamedly devours television shows and books. The result of these pursuits is expertise in fashion, travel, beauty, literature, textbooks, and pop culture, in addition to whatever obsession consumes her next.


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