5 Insightful Companies That Gather & Analyze Data
For governments, public institutions, and private corporations alike, the ability to compile and interpret data is essential for staying on top of trends, measuring behavioral patterns, and delivering valuable intel. Specializing in a range of research and analysis, the companies listed here focus on everything from telecommunications to digital marketing and branding. This video was made with Ezvid Wikimaker.
5 Groups Specializing in Data Analysis
| Company | What It Does |
|---|---|
| Minnesota Compass | Measures progress in the state by providing nonpartisan, credible information and tracking trends in topic areas such as education, economy, workforce, health, housing, and more |
| Neo4j | Enables organizations to unlock the business value of connections, influences, and relationships in data through new applications that adapt to changing business needs |
| TeleGeography | Collects and analyzes telecom data, providing intel to service providers, enterprises, equipment makers, investors, and governments |
| Flamingo | Identifies and represents patterns of current and emerging behaviors through forensic investigation of online content, using behavioral and data science to understand, test, and predict the signals of cultural change |
| Survata | Plans, measures, and optimizes brand campaigns to make brand marketing more impactful |
What Is Neo4j?
The Two Main Types Of Research
There are a lot of research methods employed by companies, but almost all of them can be sorted into one of two categories: quantitative and qualitative. Quantitative research is concerned with figuring out trends and measurable facts. Data are collected by measuring objective things and analyzed via numerical comparisons. It is largely focused on hard numbers that can be turned into usable statistics. Qualitative research, on the other hand, is used to get a sense of how people feel about things. Data are collected by observing participants and by asking them questions and taking their answers into account.
Examples Of Qualitative Research
- Interviews
- Focus groups
- Ethnographic research
- Case studies
Examples Of Quantitative Research
- Surveys
- Correlational studies
- Causal-comparative research
- Experiments
Gathering Consumer Insights With Survata
In Depth
Businesses that lack the ability to gather and analyze data are in danger of being left in the past. Fortunately, there are many companies that dedicate themselves to accumulating and interpreting information for the benefit of their clients. Whether it's for measuring social progress, or a greater understanding of consumer behavior, consider the companies listed here in no particular order.
First up at #1, is Minnesota Compass, an organization dedicated to measuring progress within Minnesota and its communities using social indicators. Led by Wilder Research, Minnesota Compass provides credible information and tracks trends in topic areas such as education, economy, and health for policymakers, business and community leaders, and concerned individuals.
Minnesota Compass was formed when leaders from around the state voiced a desire to have a common foundation to identify, understand, and act on issues that affect their lives. The company gathers measurable information that shows trends over time on select areas related to quality of life across the state and local communities.
Minnesota Compass was formed when leaders from around the state voiced a desire to have a common foundation to identify, understand, and act on issues that affect their lives.
Next at #2, we have Neo4j. Headquartered in San Mateo, California, it enables organizations to unlock the business value of connections and relationships in data. Neo4j seeks to accomplish this through new applications that adapt to changing business needs, and by enabling existing applications to scale with a company's growth.
Neo4j utilizes graph databases to provide insights to its clients. A graph database is an online management system with Create, Read, Update, and Delete, or CRUD, operations. Today's executives not only need to manage larger volumes of data, but must also generate insight. Neo4j understands that the relationships between data points matter more than the individual points themselves.
Coming in at #3 is TeleGeography, a telecommunications market research and consulting firm, dedicated to mapping the industry using the best data in the business and delivering high quality telecom data and analysis. Along the way, the company has become known for its expertise, developing a portfolio of cartographic works that spans several decades.
Along the way, the company has become known for its expertise, developing a portfolio of cartographic works that spans several decades.
TeleGeography's online apps allow the user to build custom telecom tool kits to match their own particular research needs. These apps unlock access to searchable databases, informative graphs, and market analysis. TeleGeography's catalog of research apps are available as annual online subscriptions and are accessible through its custom web portal.
Arriving at #4, we have Flamingo, a strategic agency seeking to shape and build powerful brands by crafting their cultural fluency. The company identifies patterns of current and emerging behaviors through forensic investigation of online content. Flamingo utilizes data science to understand, test, and predict the behaviors that signal cultural change with respect to the goals of each project.
One such project involved Glaxo Smith Kline, or GSK, which approached Flamingo to help drive internal empathy with persistent pain sufferers. Flamingo performed extensive ethnographic research and produced three documentaries, which brought to life the day-to-day lives of persistent pain sufferers, allowing GSK researchers to gain a greater understanding of those it seeks to help.
Flamingo performed extensive ethnographic research and produced three documentaries, which brought to life the day-to-day lives of persistent pain sufferers, allowing GSK researchers to gain a greater understanding of those it seeks to help.
Finally at #5 is Survata, an intelligence platform company that brands and agencies use to optimize brand marketing for maximum impact. The Survata Digital Network and Analytics Engine provide access to consumer opinions and interacts with customers who are interested in accessing content, thus improving the quality of the data over that of traditional providers.
One confirmation of this data quality is the result of side-by-side tests run on the company's Digital Network against samples from traditional market research companies. Survata's data shows that consumers from a traditional sample are more likely to claim awareness of fake and non-existent brands versus consumers in the Survata Digital Network.
