6 Advanced Marketing Tools For Businesses
Marketing in the digital age is a complicated endeavor. When done right, it can be extremely profitable, but there are a lot of factors that need to be taken into account. Luckily, there are plenty of tools like the ones listed here that can help companies of all sizes understand the market, learn more about the demographics they're trying to reach, and engage with potential customers. This video was made with Ezvid Wikimaker.
Advertising Resources For Companies
| Name | Description |
|---|---|
| Vidooly | Analytics and intelligence platform for internet video content |
| Cedato | Operating system for tailoring and targeting video advertisements to the desired consumers |
| The CMO Survey | Aggregates and shares insights from marketing leaders in order to describe and predict market behavior |
| AdsWizz | Provides tools and services for digital audio advertising |
| CAKE | Produces software for marketers looking to improve their insight into the performance of their campaigns |
| MomentFeed | Offers mobile-based solutions to improve customer engagement for brands with multiple physical sites |
What Is Promotional Mix?
This marketing term describes a blend of elements that advertisers can use to help a company achieve its objectives. Part of the challenge of marketing is deciding how to balance these variables, as all of them require commitments of time and money. Here are some examples of elements that can be part of a promotional mix:
- Personal selling
- Direct marketing
- Public relations
- Sales promotion
- Sponsorship
- Product placement
- Digital marketing
- Corporate image campaigns
- Guerrilla marketing
- Traditional advertising
- Social media
5 Tips for New Business Owners
- Advertise your company smartly, so customers can find you
- Stay on top of your finances before tax day comes around.
- Learn how to use hashtags and other social media tools.
- Have a nice-looking, high-quality logo for your company.
- Keep all of your files well organized.
Making Sense Of Marketing In The Digital Age
In Depth
The rise of the internet has changed the way that consumers discover, research, and purchase goods and services, creating both unforeseen challenges and novel possibilities for businesses. New tools and strategies for marketing offer more direct engagement with potential buyers; meanwhile, more sophisticated analytic frameworks provide detailed insight into the success of promotional efforts. Presented here, in no particular order, are six resources for advertisers looking to optimize the marketplace performance of their products.
Starting off at #1 is Vidooly, an analytics and intelligence platform for internet video content. Their service collects and analyzes data on the viewing habits of users, identifying trends and areas of interest. Marketers can use these insights to develop advertising strategies, pairing their brands with the media categories and creators that are reaching their target audience. They have tools for content producers as well, with detailed information on the behavior of viewers, colleagues, and competitors.
Vidooly's other services include tailored assessments of brand growth opportunities, and analyses of the reach of marketing campaigns. For those operating networks across multiple channels, they provide a unified platform to manage content and track performance. They also offer a number of free tools, such as frequently updated lists of trending videos on popular websites and apps. And through their reports, informational webinars, and articles, they share insights about online marketing, production tips, and industry highlights.
Vidooly's other services include tailored assessments of brand growth opportunities, and analyses of the reach of marketing campaigns.
Next up, at #2, we have Cedato, an operating system for tailoring and targeting video advertisements to the desired consumers. Their predictive software uses machine learning to optimize bidding for marketing space, while their HTML5 smart player adapts content to the channel to ensure a seamless viewing experience. The intent is to create more positive viewer engagement by presenting ads in the most attractive, least disruptive fashion possible.
Cedato regards artificial intelligence as key to the continued success of online marketing, and their video composer uses an algorithmic tool to automatically generate customized content. They operate a rapidly expanding marketplace for streaming advertisements, which only play when a user deliberately interacts with them - ensuring that buyers are charged only for engaged views. The company continues to look to the future for inspiration, seeking ways to capitalize on emerging trends. Through their blog, they share advice and discuss areas of opportunity in the ever-changing digital market.
#3 in our roundup is The CMO Survey, which aggregates and shares insights from marketing leaders, aiming to accurately describe and forecast market behavior, as well as to enable improvements in industry practices. Created and overseen by Professor Christine Moorman of Duke University's Fuqua School of Business, the Survey was developed to correct the lack of media exposure for experts in the field. Its aim is to increase the exchange of ideas across firms and build a larger pool of shared knowledge.
Created and overseen by Professor Christine Moorman of Duke University's Fuqua School of Business, the Survey was developed to correct the lack of media exposure for experts in the field.
The Survey extends an open invitation for top marketers in American companies to participate, by answering general questions about market performance and giving opinions about specific sectors or trends. The team behind this effort hopes to assist industry professionals in demonstrating their value, and in improving their output through a more sophisticated understanding of the techniques and impacts of their work. These insights help demystify the theory underlying crucial marketing decisions.
Entry #4 is AdsWizz, a company offering tools and services for digital audio advertising. Based in Silicon Valley but boasting a worldwide reach, they provide solutions for both marketers and publishers, like ad insertion software designed to facilitate the targeting of customers through streaming content. Other products include AudioGO, a self-serve option for creating campaigns across multiple platforms, and ShakeMe, an interactive advertisement format intended to increase the engagement of listeners and build stronger connections with brands.
AdsWizz aims to provide a comprehensive suite of technologies for programmatic audio marketing. They offer options for clients to track the success of efforts to reach audiences and generate revenue, as well as a global marketplace for buyers and sellers of online advertising. The company has earned acclaim and awards for its innovations in the field, and has also developed its own certifications for expertise in audio-based advertising. Through its blog, AdsWizz shares news and insights about the present and future of the industry.
Through its blog, AdsWizz shares news and insights about the present and future of the industry.
Coming in at #5 we have CAKE, a producer of software for marketers looking to improve their insight into the performance of their campaigns. These products generate detailed analytics to measure key factors like consumer engagement with advertisements, referred traffic from partners, and the online behavior of customers. They place a major focus on marketing attribution, with tools designed to provide transparency into the process by which ad viewers reach a purchasing decision.
CAKE also creates solutions for generating and managing sales leads, with built-in options for analyzing return on investment. They are partnered with leading third-party systems, enabling users to quickly integrate these additional tools into their campaigns. The company's website hosts numerous resources, including whitepapers outlining assessment strategies, informational graphics, and video seminars giving detailed insights into important topics in marketing. And their blog posts highlight product features, and offer tips for getting the most out of digital advertising.
Our final entry, #6, is MomentFeed, a company offering mobile-based solutions to improve customer engagement for brands with multiple physical sites. Headquartered in Santa Monica, and founded on a vision of handheld devices as the future of digital marketing, their technology is built around optimizing the use of location data to drive in-store sales. With internet users increasingly employing general searches for products in their vicinity, MomentFeed helps its clients increase their visibility to local consumers.
Headquartered in Santa Monica, and founded on a vision of handheld devices as the future of digital marketing, their technology is built around optimizing the use of location data to drive in-store sales.
The MomentFeed Mobile Customer Experience platform provides clients with a tool for managing the online presence of their storefronts, driving foot traffic and purchases. Other services help brands take control of location data for their physical outlets, improve ratings and reviews, and enhance engagement on social media. Through their articles and whitepapers, MomentFeed also works to spread awareness of developments in the marketing industry, strategies for advertising success, and changes in customer behavior.
