The Unofficial Dr. Matthew Schulman Wiki
Dr. Matthew Schulman, already a successful plastic surgeon, has become something of a phenomenon online from posting clips of his surgeries on Snapchat. This is the story of Dr. Schulman's rise to fame and his sometimes controversial use of social media. If you're not quite ready to go under the knife, perhaps this list of the best ab rollers is more appropriate.
Is It Ethical To Put Surgeries On Snapchat?
Dr. Schulman has gotten some criticism for his use of social media. However, anyone featured in his Snapchat stories signs a consent form, and they're always aware of what is being put online. Dr. Schulman says that he believes social media is good not just to promote his services, but also to educate prospective clients about the realities of these procedures.
Dr. Schulman on "The Doctors"
Dr. Matthew Schulman Links
Brazilian Butt Lift
Dr. Matthew Schulman is a board-certified plastic surgeon based in New York City. He specializes in face, breast, and body rejuvenation procedures through surgical and non-surgical methods. He is best known for his innovations in the medical field, developing new surgical procedures and improving current cosmetic techniques. Moreover, Dr. Schulman is recognized as one of the world's most successful "Snapchat surgeons."
Dr. Schulman earned his medical degree at Jefferson Medical College and had his residency in general and plastic surgery at The Mount Sinai School of Medicine. As an innovator, his research has been featured in various medical journals which include "The Breast Journal," "Annals of Plastic Surgery," "Plastic and Reconstructive Surgery," and "Journal of Shoulder and Elbow Surgery." As a result, he has been invited to national conferences to educate fellow physicians about the latest in the surgical field.
Dr. Schulman's office is located on the Upper East Side of Manhattan. He designed a discreet entrance to his clinic that allows clients' visits to be private. When it comes to patient care, he believes in an individualized approach creating customized treatment plans for each patient. Dr. Schulman's style has earned recognition in his field. He has been awarded the "Patients' Choice Award," "Most Compassionate Doctor Award," "Best Plastic and Cosmetic Surgeon," and Castle Connolly's "Top Doctor," among others.
His website provides thorough information about his procedures, as well as patient reviews. Because of Dr. Schulman's personalized approach, he also specifically addresses "Male Plastic Surgery" on his page. As stated on the site, he understands that the same surgical techniques do not work for both genders, thus he employs different strategies in cosmetic surgery for men.
Through the use of Snapchat, Dr. Schulman has made a name for himself on social media. Since 2015, he has been posting his medical procedures through short clips that create a single story. In his videos, Matthew features a patient and narrates the whole medical process together with the actual operation. According to his website, every patient who appears on his Snapchat signs a written consent form.
Dr. Schulman stated that his primary goal is to educate prospective and existing clients. He said that he wants to show his audience that plastic surgery comes with blood, recovery, and pain. He even presents the featured patient's follow-up visits to update viewers with the results.
His reality show-style videos have become so popular that international patients visit him. According to the clinic's survey, 85% of people who set a consultation with Dr. Schulman have viewed his Snapchat, while 95% of patients are willing to have their surgery filmed.
Aside from Dr. Schulman, the team also features the "Skin Squad," which is composed of his assistant physician and a medical aesthetician who discuss non-surgical treatments such as fillers, Botox, lasers, facials, and more. Furthermore, his episodes continue to evolve as he builds the "SnapSquad," which consists of board-certified physicians who make weekly appearances on his Snapchat.
In an interview with beauty website Allure, Dr. Schulman stated that he has been getting over 4 million views a day. He says a large number of his patients are from 20 to 39 years old, which is an age group that relies on social media for new information. Aside from Snapchat, Dr. Schulman also uses other platforms like Facebook, Instagram, and Twitter. He explained that by expanding his social media presence, he has been able to brand and market himself to his primary audience.
Because of the success of his videos, Dr. Schulman has been featured in articles for publications such as "In Touch," "Life and Style," and "Star and Globe Magazine." He has also been invited to participate as a medical expert on the television show "The Doctors," and has appeared on ABC, CBS, FOX, and NBC.
Despite controversies about surgeons sharing videos of their work, Dr. Schulman even works closely with the American Society of Plastic Surgeons in creating guidelines for social media use in the operating room. In an interview with social news website Daily Mail, he said that he sees himself as an educator not only for prospective clients, but also for aspiring surgeons.
Aside from being an instructor at The Mount Sinai School of Medicine, he also offers fellowships to medical students who are fans of his Snapchat, and welcomes them to shadow him at work. According to Dr. Schulman, his main goal is always education, and these mentorships are his way of paying it forward.