The Unofficial Mish Guru Wiki
Snapchat is a popular social media app that can help companies establish their brand, especially with young people. But not all businesses know how to properly use this tool. That's why the founders of Mish Guru decided to create a platform to help users create polished posts and track their popularity and engagement on Snapchat.
Why Use Mish Guru?
Snapchat can be a fun and effective way to interact with fans and potential customers, but the app was mainly designed for small-scale, personal use. It doesn't give you a way to schedule posts or get a quick look at your account's statistics. Mish Guru fills in these gaps, making Snapchat a lot more business-friendly.
What Can You Do With Mish Guru?
- Upload: Add custom images and videos
- Schedule: Set a time and date for your snap
- Save: Incoming snaps are automatically captured
- Repost: Share your followers' snaps
- Track: Stay up-to-date on your analytics
Why Do Brands Use Social Media?
If your business is looking to connect with the smartphone generation, Mish Guru might be worth looking into. Their tools are a nice addition to the app's existing features, and they can also act as a marketing agency if you need help figuring out how best to use this type of social media with your particular brand.
Where To Find Mish Guru Online
Mish Guru is a publishing and analytics tool for Snapchat. It was founded in May 2014 by University of Canterbury graduates Thomas Harding, Chris Bloomfield, Jacob Duval, and Ashok Fernandez. The company is primarily based in Auckland, New Zealand, but they also have offices in New York, Sydney, and Berlin. According to Harding, their CEO, this tool was created to help brands realize the marketing potential of Snapchat.
Mish Guru started out as a part of a "startup accelerator" known as Lightning Lab in 2014. In general, "accelerators" help new companies start out and find success by providing them with mentorship and resources. In the case of Lightning Lab, everyone is given twelve weeks to prepare for "Demo Day," which is where each team is given a chance to pitch their company to a room full of investors and other key people.
During their time in Lightning Lab, the Mish Guru team was initially known as "Cavaltech" under the leadership of Chris Bloomfield. The idea behind it was that they were going to develop technology that allows smartphones to scan horses' hooves to create 3D-printed horseshoes. Halfway into the accelerator program, Cavaltech proved to be an unsuccessful venture, so the team came up with Mish Guru.
It's a web-based management tool that helps users, especially those with large followings, figure out their Snapchat account's performance. Since the app doesn't provide its users with proper statistics, Mish Guru aims to fix this problem by showing real-time analytics on its dashboard. Specifically, it shows you your total views, screenshots, received snaps, and current follower count.
It also serves as a publishing tool by giving users the ability to upload images and videos from their computers straight to Snapchat. This allows one to prepare content using third-party editing software instead of the app's built-in filters and tools. To help creators take advantage of this, Mish Guru has a template on their website that shows the ideal dimensions and file sizes for both still and video snaps.
Aside from that, Mish Guru lets you set a schedule for when you want all of your uploaded content to go online. It also lets you easily archive or share your followers' snaps.
The company also acts as a marketing agency that helps teach brands how to use Snapchat. They offer several services, such as in-house copywriting and event coverage. In addition to that, they have access to a network of popular Snapchat influencers that businesses can tap into for more exposure.
Over the years, the company has partnered with several businesses to create campaigns. In 2015, Vodafone partnered with Mish Guru, True Agency, and MediaWorks to handle the social media campaign and live broadcast of the "Vodafone New Zealand Music Awards." On the night of the event, they launched an interactive Snapchat experience where videos submitted by users were featured live on TV.
At one point, Mish Guru was tasked to create a social media campaign for Rhythm and Vines, an annual music festival in New Zealand. In order to raise awareness of the event's Snapchat account, the team spread the word through the use of paid media, their network of influencers, and posters placed around the venue.
They recorded footage of the festival and behind-the-scenes content for the Rhythm and Vines Snapchat account. Aside from covering the event, they also encouraged attendees to send over their own experiences. With the help of the Mish Guru tool, they featured the best user-submitted content to create a "crowd-sourced festival story." The campaign proved to be successful, gaining over 1.3 million impressions online.
Though still a relatively small company, they've already worked with major companies, such as McDonalds and Spotify. As long as Snapchat continues to be a popular social media app, one can assume that Mish Guru will only continue to find more success in the future.