The Unofficial Urban Leak Wiki
Those in search of memes on Facebook are likely to come across Urban Leak, a popular account that goes beyond funny images to share urban-centric content related to hip-hop music as well as original shows. We've got a full explanation of this growing brand and how they are connecting with users. If you're a heavy Facebook user and want more control over your content, read up on how to block friends on Facebook and how to use Facebook search like a pro. This video was made with Ezvid Wikimaker.
Where Is Urban Leak Based?
Urban Leak's offices are in Manhattan, New York City. However, they distribute content from all over the world, so the videos they share are not necessarily related to New York.
Urban Leak's First Sneaker Review
Urban Leak Links
Urban Leak is a website dedicated to sharing humorous and newsworthy pictures and videos on a variety of pop culture topics, but specifically focused on the urban community. You may be familiar with their work without realizing it if your friends have liked and shared their memes on Facebook, where they have over two million followers. They're also very active on Snapchat and Instagram, as well as on their own website, UrbanLeak.com.
Urban Leak is mainly known for curated content, which is a type of social media account that aggregates humorous images and videos from other sources and shares them. These accounts are popular because they act as a single source for popular content which normally a user would have to search for among many different social media platforms. However, it is often contentious because a lot of the content is not original, so Urban Leak takes care to credit the originators of whatever non-original humor it shares on its Facebook page.
Because curated accounts are nothing new and can be easily duplicated, Urban Leak also provides original content. Its focus on hip-hop music and urban culture is intended to stand out from other sources which are less focused. By determining that their target users are more likely to view and share content through Facebook and that other providers don't take full advantage of the service, they quickly amassed a following and brand awareness.
Because curated accounts are nothing new and can be easily duplicated, Urban Leak also provides original content.
Like many accounts that curate content, Urban Leak's Twitter account is largely focused on memes, pictures found online and paired with humorous captions often built around juxtaposition. These images are frequently shared or retweeted, increasing traffic as well as awareness of a brand through the visibility of the Twitter handle. Though active on most social media channels, Urban Leak only Tweets two or three times per month, using it to drive traffic to Instagram, where they are more active.
Though their Instagram account largely features curated videos, they also provide original content, including videos from their signature shows. But Urban Leak's main social media areas of focus are Snapchat and Facebook, where they make multiple posts per week, and sometimes as many as three or four per day, some of which have garnered hundreds of thousands of views.
One of Urban Leak's original shows is "Culture Shock," a program produced for Facebook that features host Ryan Be attending conventions and doing interviews to examine subcultures. He has roamed New York Comic Con to find out about Cosplay, as well as attending Sneaker Con in New York, where sneaker enthusiasts search for limited edition kicks that are so coveted they can cost thousands of dollars for a single pair.
He has roamed New York Comic Con to find out about Cosplay, as well as attending Sneaker Con in New York, where sneaker enthusiasts search for limited edition kicks that are so coveted they can cost thousands of dollars for a single pair.
In 2018, Urban Leak began using its official website to expand the focus of its content. In addition to videos, the site features articles on urban-centric news items as well as celebrity culture. Most of the site's content revolves around music, along with the cannabis culture on which Urban Leak has chosen to center a large portion of its brand.
Unlike other online brands which steer clear of any contentious issues, Urban Leak has not shied away from content related to marijuana use and the promotion of efforts to legalize it. As it is urban-focused, many of its target readers live in areas where marijuana has been legalized, and among young people who will have an interest in hip-hop music and viral content, it is no longer a charged issue. This helps Urban Leak retain its credibility as a non-corporate entity which isn't afraid to address youth culture accurately.
In order to monetize its brand, Urban Leak has partnered with other creators on Facebook and utilized those partnerships to promote videos as well as products. Via their Facebook shop, users can buy T-shirts, tanks, and hats that capitalize on Urban Leak's popular brand. This is the first step toward larger awareness as well as the ability to establish themselves as a legitimate partner for larger brands and companies wishing to target an urban market focused on hip-hop.
In order to monetize its brand, Urban Leak has partnered with other creators on Facebook and utilized those partnerships to promote videos as well as products.
Though Urban Leak's brand is very prominent, they are still in the early stages as a company. Their staff is expanding, and they have opened an office in midtown Manhattan. With a strong sense of who they are as a brand and the audience they are looking for, this collective looks to establish a strong voice in the world of music as well as the realm of online comedy. Only time will tell exactly how far they can go, but it's likely that we will hear a lot from them in the future.