Reviewed: The 6 Best Benchmark Alternatives

Top 6 Best Benchmark Alternatives of 2018 | Video Review

Last Updated: July 27, 2017 by Jordan Melcher

When it comes to email marketing, finding the right service can be a challenge. If you're looking for an alternative to Benchmark, consider one of these services. They have all the tools you need to create sleek and effective campaigns with ease.

Regardless of what type of business you run, strong email marketing can help you meet your goals. Don't settle for a subpar service, or one that lacks the features you need, simply because you're familiar with it. In the long run, switching to a fully-featured service will help you grow your business and build brand loyalty.

Whether announcing a new product, introducing a new service, or simply sending an update, email marketing gives you the power to do so with maximum impact. From advanced design tools to statistics reports and click-through information, a good service will enhance your ability to communicate with your customers without getting in your way.

The best email marketing services allow you to focus on the copy and design. They take the complicated tasks out of your hands. You shouldn't need coding or html experience to create a masterful campaign for your business. These services allow you to focus on getting your point across rather than on the technical details.Important notice: When you click links from this website, we may receive advertising revenue.

Our Top Picks

SendinBlue is an email and SMS marketing platform with a clean and effective interface. It allows you to cultivate simple, results-driven campaigns for the growth and promotion of your business. The company services more than 50,000 users in 140 countries. You’ll be able to reach a worldwide audience with ease. You can readily segment that audience as you please. This will give your messages a more personal touch.

It’s easy to design your own emails. SendinBlue features a comprehensive drag-and-drop designer. This allows you to create your emails from scratch. You can make messages that meet the specific needs and aesthetic of your brand. They will help reinforce the market’s perception of what you have to offer. You can also use the company’s template gallery as a way to get your email creation started. SendinBlue’s professional templates can still be further customized.

SendinBlue helps make your customers feel cared for. You can break up your contacts into an unlimited number of groups and subgroups. These divisions can be based on everything from spending habits to personal preferences. It’s easy to select specific groups to receive emails that you curate for their enjoyment. SendinBlue can also automatically personalize each email. Your contact’s name and other details will appear in the email. This will make it seem more like it was written just for them.

Our #2 Pick Campaigner

Campaigner is equally effective and easy to use for organizations of all sizes and industries. Pre-formatted templates make it simple to organize your content. Resources like free webinars, video tutorials, infographics and guides allow you to learn on the fly. For experienced marketers, highly advanced tools like email workflows are available. These advantages make it a quality alternative to services like MailChimp and Benchmark.

Campaigner offers a free trial for beginners. From there, you can choose the plan that best fits your needs and the size of your contact list. You have the ability to add multiple users to your account. This helps agencies manage different clients. Campaigner’s customer support services are top-notch. If you need help, phone and email support is available at all times. You can also cancel your account at any time, so you’re not locked in to a contract.

Multiple templates and layout options allow you to build tailored emails. Once your email campaign is built, you can send your message immediately or schedule it for later. When you’re ready to send, it’s important to comply with anti-spam regulations. Campaigner has a reputation as a trusted email sender. It utilizes best practices to help ensure high deliverability rates.

GetResponse is an email marketing service with tools to help you build and customize your brand. Every tier offers comprehensive email marketing. They offer a tiered selection of packages. These packages offer everything from website building to professional campaign consultation. The company has over 350,000 current users. Some of these users are recognizable brands including Hilton Hotels and the Tiger Woods Foundation.

Drag-and-drop editing creates custom emails in minutes. GetResponse offers a simple interface for email design. You can use the company’s premade templates as they are. You can also make quick adjustments by dragging elements around the page and placing them wherever you like. It’s easy to scale, crop, and resize any element. The system’s snippets archive allows you to save and reuse content in future emails. You can also view your email creation history. This will keep you from getting too repetitive with your design. It can also help you see what worked best in the past.

GetResponse automatically reshapes your emails across platforms. Any email you create within the company’s system will look as good on a mobile device as it will on a computer. The optimization happens without you having to do anything. More hands-on users can preview mobile optimization and make changes to their liking. This level of control will help your message stay consistent no matter where your customers view it.

Additional Options

GroupMail is a mass email delivery service with an emphasis on group management. You can personalize various aspects of each email. These custom fields can be anything from the subject line to the recipient information. A company with a lot of specialized, personal relationships can benefit from this. You can essentially automate personal emails to your most valued customers. This will make them feel that personal touch.

Our #5 Pick iContact

iContact is an email marketing service that endeavors to engage with users new to the field. It provides the same tools you would want if you were a seasoned professional, but with the added benefit of guidance. If you’re new to mass email marketing, iContact can get you up to speed very quickly.

Our #6 Pick Zoho

Zoho is a platform designed to help streamline business operations. Their services are wide-ranging. They include a customer relationship management interface, project management tools, bookkeeping software, and email and chat services. They also provide marketing services, including email campaign creation and management. This allows them to compete with platforms like Benchmark. Their history dates back to 1996, when they were a network management company under another name. In 2005, they began releasing cloud-based business applications. Since that time, they've built an impressively comprehensive suite of tools.

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