Brilliant Earth Company Overview
It can be difficult to be a conscientious consumer, especially when you're looking for an engagement ring. Finding ethically-sourced diamonds is the right thing to do, but it's not always easy. Luckily, companies like Brilliant Earth are striving to provide their customers with jewelry that makes them not only look good, but feel good.
What Can I Buy From Brilliant Earth?
How Do I Know the Diamonds are Ethically Sourced?
You can go on Brilliant Earth's website and look into the origins of their diamonds. That way you will know where your diamond came from, and how it got to you. And if you have any doubts about getting gems from African mines, you can go with a lab-created option, or avoid diamonds altogether in favor of stones like sapphire, amethyst, or pearl.
Brilliant Earth is a company that designs and sells jewelry made from ethically sourced materials. It was founded by Beth Gerstein and Eric Grossberg, who came up with the idea when Beth got engaged in 2003. She discovered that it was extremely difficult to find engagement rings that did not contain metals or gemstones that were harmful to the communities where they were mined.
Conflict diamonds, also called blood diamonds, are mined and illegally sold in African countries that are involved in civil wars. The money made from selling the stones is used by governments and rebel groups to fund violent military operations that have many negative effects on the people who live in these countries. The workers who mine the diamonds are also exploited and forced to work in unsafe conditions.
Brilliant Earth's co-founders wanted to make it easy for people to buy jewelry that came from sources that were one hundred percent conflict free. The company launched in 2006 in San Francisco and was covered in Bloomberg Businessweek a few months later. In addition to their website, they have showrooms in Los Angeles, Washington, DC, Chicago, and a few other cities. You can schedule a one-on-one consultation with an expert who can teach you about their jewelry and help you choose the perfect ring for your taste.
Brilliant Earth sells a variety of jewelry including rings, earrings, necklaces, and bracelets. They even have a section for vintage pieces. You can buy a classic diamond engagement ring, or choose a less traditional stone such as sapphire, amethyst, aquamarine, or pearl. When shopping, you have the option to filter your results by metal, type of jewelry, gemstone, or price.
Brilliant Earth's mission is to make high quality jewelry that does not harm the environment or the people in the areas where the materials are mined. They also donate five percent of their profits to charity organizations that help communities in Africa and South America that have been hurt by conflict diamonds. The programs they support provide education about human rights abuses in the jewelry industry and help to restore the land and economies in countries that have been damaged by mining.
Each of their diamonds is given its own unique identification number and tracked from when it is first mined all the way up until it is sold to customers. On the company's website, you can learn about the origins of their gemstones using an interactive map that provides information about each location. They also sell lab created diamonds, which are made from tiny pieces of carbon from natural diamonds.
In April of 2017, Jacob Worth, a diamond industry insider who also sells jewelry, posted a video on YouTube to point out issues with some of Brilliant Earth's claims about their jewelry. He stated that the company cannot actually prove that they do not sell blood diamonds, meaning that customers simply have to trust that they are telling the truth. The video has since been removed from YouTube due to Brilliant Earth suing Jacob for defamation.
A few months after the video was posted, The Next Web published an article calling Brilliant Earth a scam. They wrote that the chain of custody for diamonds is little more than a "pinky promise" because the stones can be bought and sold many times with no paper trail before they are purchased by consumers. They reached out to a number of Brilliant Earth's suppliers and none of them could offer proof of where their gems came from.
Brilliant Earth has since responded with a blog post calling the allegations false. They hired an auditor to examine and verify the origins of their diamonds, and further explained their process for tracking where they come from. They believe that Jacob Worth made the video to promote his own jewelry business.
So, do these accusations mean that you shouldn't buy jewelry from Brilliant Earth? If you're concerned about the origins of their diamonds, you can purchase a lab grown diamond to ensure that it came from an ethically responsible source. You can also buy jewelry made with different gemstones, or go with a different seller instead. Which side of the story you believe is entirely up to you.